Everybody enjoys the movies, but most people may not realize that the business, which earned over 10 billion dollars last year, is exposed to all kinds of threats. One of the most prevalent threats to cinemas and movie theaters is loss, whether it’s from customer engagement, employee theft, or mismanagement. Threats can emerge from identification fraud, false payments, fast-paced checkout counters, a transient customer base, a high quantity of low-dollar cash transactions and a lack of experienced cashiers, not to mention a lack of transparency as to how the theater actually operates on a day to day basis.
By implementing a video surveillance and analytics system, theater owners and managers can gain swift visibility into each theater and revenue-generating area, offering an unprecedented ability to minimize loss, boost operational efficiency and offer an enhanced customer experience. Here are some areas that cinemas and theaters should keep an eye on.
- Ticket Sales. Simply selling tickets to the paying public presents an enormous risk for movie theaters. The many risks that present themselves during ticket transactions include counterfeit cash, fraudulent ticket sales, false returns, bogus voids, credit card misappropriation and identity theft. By using video surveillance and business intelligence to monitor point-of-sale transactions, managers can ensure a more accurate mix of their higher-priced tickets, reduce refunds and discounts and increase concession gross profits.
- Concessions. Everyone likes a bag of popcorn and a $5 soda every now and again, but the fact is that concessions at movie theaters represent the majority of profit, both for independent cinemas and major theater chains. That means that loss of product, whether it’s through theft or mismanagement, represents not only a loss of the physical object be it popcorn or nachos, but also the loss of an 85% profit as well. The implementation of a well-planned inventory control system and a quality video surveillance package can help track inventory from supplier to consumer and identify any dubious point-of-sale transactions in the cinema.
- Piracy. The Motion Picture Association of America (MPAA) recommends a zero tolerance policy when it comes to movie piracy. The theft and worldwide distribution of copyrighted films costs the industry millions of dollars each year and denigrates the craft that hundreds of thousands of workers put into making the movies we love. Quality video surveillance can provide night vision applications that can help augment physical surveillance by staff.
- Theater Security. In the wake of high-profile security breaches that may potentially cost major theater chains significant losses in the courts, it is in the best interest of both independent and chain cinemas to minimize their risks when it comes to theater security. In addition to monitoring operations inside the theater, high-tech video surveillance can help monitor all entrances and exits and plot the path of theater patrons through the physical facility, making sure that both staff and guests are where they are supposed to be at all times.