Get Your Hotel Ready for a Spike in Business This Summer
The summer of 2015 is going to be a busy one for hotels and resorts in North America. Data from TravelClick’s 2016 North American Hospitality Review shows that the market has been seeing plenty of growth, and now that it’s summer time and school is out things are only going to get busier. With the increase in guests due to summer family holidays and vacations, what does your hotel or resort need to know to keep things running smoothly? Keep reading to find out.
Plan ahead for the summer season
Naturally, the best course of action is to plan ahead. An increased demand for rooms means that you’ll need additional staff members. Look at your staff schedules to determine whether you’ll have enough housekeepers, front-desk personnel, food prep workers, and other essential staff. If your hotel or resort features a pool or spa, would hiring a lifeguard be a wise choice? If your lodging also offers daycare or childcare services, be sure that you have enough staff to provide excellent service and maintain safety. With specialized employees like lifeguards and childcare workers, you may also need to plan for additional training.
Extra food, drinks, linens, toiletries, and more may also need to be ordered to accommodate the spike in business.
Prep outside areas for guest use
With warmer weather guests will be more likely to use outdoor spaces like pools and terraces. If your business is located in a warmer area the pool is bound to be the centerpiece of your property.
Maintaining your hotel pool during the busy season
Keep up with regular pool and hot tub maintenance by assigning a knowledgeable employee to the task, or hire an outside contractor to maintain the pool’s pH and chlorine levels. These tasks are important for the health and safety of hotel guests so don’t skimp on maintenance, and make sure that there is a regular cleaning schedule. If your pool or beach area has showers, establish a cleaning schedule for those high-use areas, too.
Keeping other outdoor areas clean and ready for guest use
The pool is hardly the only outside area that will see increased use during the busy summer season. In preparation for summer arrivals, spruce up your landscaping, clean off all of the patio furniture, and give any stonework or deck areas a good powerwash.
Readying your resort’s beach for summer
If your resort or hotel has beach access don’t neglect that important part of summertime prep. Assign a staff member to beach cleaning duty and also confirm that all of the beach’s access points are barrier-free and easy to navigate.
If you’re going to offer guests the use of umbrellas or lounge chairs at the beach, now is the time to dust them off, too.
Small details can turn a first-time visitor into a repeat summer guest
People want to relax on their summer vacations, and small details can make relaxation a lot easier to reach. Consider offering fruit-infused ice water in the hotel lobby, so guests can have a refreshing drink after they’ve dragged all of their luggage around. Beachfront properties can even provide boogie boards, snorkels, or other appropriate extras to guests to aid in their summer fun.