Stuff happens. Mistakes are made. Expectations aren’t met. The result? A legitimately angry customer. But there are also customers who want to take advantage of an innocent employee or commit actual fraud. How do you sort out the real from the perceived? How do you train employees to turn a dissatisfied customer into a loyal fan of your brand?
Selling more must go beyond a simple “Would you like fries with that?” Upselling, where your customer upgrades or purchases a more expensive item, or cross-selling, where your customer purchases extra items such as accessories, are in fact sophisticated sales techniques that require not just product knowledge, but coaching and training in best practices and proven sales techniques.
Anyone who follows current events knows that this has been a stellar year for hackers—over the last 12 months, several big name retailers including Home Depot, Michaels and Target have all experienced breaches of sensitive consumer data. According to Forbes.com1, Target estimates that the data breach to their company represents a net loss of $148 million dollars to shareholders. And of course, it’s nearly impossible to calculate the longer-term financial impact due to loss of consumer confidence.
Many multi-unit companies use outdated commercial video surveillance systems. It’s no wonder – the world of security and video has changed a lot over the years, and multiple generations of systems have evolved in the time it has taken for the outdated ones to die. And, even if your old-school system is difficult to use and limited in what it can do, it may be hard to convince the entire company that it’s worth upgrading to the now-current model. But, I’m here to tell you that video surveillance has come a long way, and it’s worth a fresh look.