As a retailer, are you offering standard sales promotions like, “buy one get one free”, or “10% off” on specific items, but not seeing the results you wanted? Getting customers to part with their hard-earned money remains a painfully difficult process in the post-recession economy. That’s exactly why promotions are so important in order to lure in potential customers. When executed well, promotions get customers out of their holding pattern by giving them an incentive to take action before an offer expires. Here are some tactics to make your sales promotions stand out to customers.