To finish this series on video intelligence, video surveillance is most commonly seen as a tool for identifying negatives, like shoplifting and employee theft, but it can also be an excellent way to show staff that you understand the things they’re excelling at.
If you own or manage one or more wireless retail locations, you know the importance of having visibility into your store operations. To achieve that, you probably employ some sort of mystery shopping service or technique which reports back an isolated perspective of an individual customer’s experience. However, there could be problems with this approach, both include information you’re receiving and in your ability to effectively measure, react and correct the results.
Anyone who follows current events knows that this has been a stellar year for hackers—over the last 12 months, several big name retailers including Home Depot, Michaels and Target have all experienced breaches of sensitive consumer data. According to Forbes.com1, Target estimates that the data breach to their company represents a net loss of $148 million dollars to shareholders. And of course, it’s nearly impossible to calculate the longer-term financial impact due to loss of consumer confidence.