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Wireless Retail Blog

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Using Video Surveillance to Catch the Good, Not Just the Bad

Use Video Data as a Positive Reinforcement Tool for Employees

To finish this series on video intelligence, video surveillance is most commonly seen as a tool for identifying negatives, like shoplifting and employee theft, but it can also be an excellent way to show staff that you understand the things they’re excelling at.

Using video will allow you to demonstrate to your team what’s working in a particular location, and having access to concrete, real-life situations is an invaluable business tool. Cloud-based video intelligence allows you to easily see, in real-time, important insights into every location. When your team is increasing profits by turning casual visitors into happy customers, you’ll be among the first to know.

Reward excellent sales techniques, and coach employees

Do you manage employees who are excellent at upselling customers? Video footage is one way to see when and (more importantly) how they’re making those extra sales. Use video of good sales techniques to coach other associates and new hires, too – video that is relevant to a particular store is a helpful training tool.

The most useful video surveillance products provide you with a record of every transaction, allowing you to clearly see what’s working, and what isn’t. If you know that a particular employee is doing a fantastic job, rewarding them for their hard work is simple.

Make sure your brand’s promise is being delivered

It’s a question every successful company has to ask themselves: Are we delivering on our brand promise? Knockout brands understand the experience they want to give their customers, and they’re also aware of how they want employees to go about making that brand come to life. Video surveillance tools give managers a birds-eye-view of what’s happening on the ground so they can identify when a store is actively living and promoting their brand.

Gauge how well your team works together

Team efficiency and compatibility is a vital part of running a successful storefront. It can be hard to assess operational excellence, but just because you can’t be there physically doesn’t mean you can’t see what’s working for yourself. Access all of your video footage on the cloud, from nearly every internet-enabled device. You can even listen in on audio.

These on-the-ground insights are absolutely invaluable. For example, you might notice that several of your employees have banded together to form a surprisingly effective team. With that information, you can more effectively utilize the skills and talents of your staff members.

Notice the small victories, too

Upselling, delivering on your brand’s identity, and forming powerful teams are all smart ways to use video surveillance tools. But, the footage and audio that you’ll get from your surveillance efforts isn’t only about the big wins.

Perhaps a staff member went above and beyond to help a customer, or maybe they turned an agitated patron into a satisfied buyer, and you’d love to turn these isolated incidents into consistent occurrences. Data from your video surveillance provider will help you analyze and measure these interactions so that you can experiment with different techniques to achieve lasting results.  The loyal customers that you’ll acquire are just a big bonus to a, seemingly small, employee-to-customer interaction.

About the Author — Taylor Grassby

Taylor Grassby, hails from Steamboat Springs, CO. Following his passion for skiing and extensive skiing career as a youth, Mr. Grassby was given an opportunity to work on the other side of the ski business as a factory rep for Nordica North America. It was with Nordica where he discovered his passion for business development as he oversaw all product launches for the company. As an operations executive at REVE Marketing, he was able to combine, vast industry experience with his technical know-how. From there Taylor went to work as a senior account executive with a SaaS firm specializing in web and mobile development for the conference, convention and trade show industry. In addition to his current position as account executive for Envysion, Taylor is attending the University of Denver completing a Masters in Leadership and Organizational Studies with a completion date expected in 2015.

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