There are many causes of loss at Quick Service Restaurants (QSRs), ranging from improper preparation of product to employee theft. But one of the most invisible forms of loss for a QSR can occur in the most visible position in the entire store, namely the cash register - where point-of-sale transactions occur. From simple math errors to outright fraud, not having clear and transparent visibility into each and every transaction can cost a QSR thousands of dollars over even a short period of time. In just one recent case at the Kohl’s clothing chain in Santa Clara, California, the chain had to pay a $409,000 claim for overcharging customers.
Business intelligence can give customers deep insights into their operations, but is it time to merge this with social intelligence? We’re talking about gaining insights into customer behavior by diving into their actions on social media. Let’s take a closer look at social media’s influence over Quick Service Restaurants (QSRs) and see what it reveals in terms of actionable intelligence.
Quick service restaurant managers place a lot of emphasis on in-store loss prevention. This tendency is understandable, since it seems logical that most losses would occur inside of the store. Have you looked at your drive-thru lately, though? You may think there isn’t much that you can do to improve this area of operations. However, with the right insights, you can easily minimize losses and make this part of your restaurant much more efficient... here’s how.